Advertising Your Products

Make Your Website Visible
By October 10, 2013 0 Comments Read More →

Make Your Website Visible

Now that you’re ready to start selling online, it’s time to make your website visible to search engines like Google, Bing and the others. You can make your website visible through a combination of basic setup steps that announce your presence to the search engines, and search engine optimization (SEO) practices to follow each time […]

Advertise Online
By October 1, 2013 0 Comments Read More →

Advertise Online

As discussed in the article about making your website visible, there are important reasons to buy online advertising from Google* and others. The benefits of online advertising can include jump-starting traffic to your website, and keeping you focused on the key terms you’ll need to emphasize on your web pages and in your ads so that […]

Steve’s Marketing Rule
By September 22, 2013 0 Comments Read More →

Steve’s Marketing Rule

As our business grew, we made a real effort to measure each marketing program to find out how much of a return it provided. We carefully monitored our online campaigns, and used incentives like coupons to test the effectiveness of print ads. Because we measured the return on every dollar spent on marketing, we learned […]

Amazon Is No Friend
By September 13, 2013 0 Comments Read More →

Amazon Is No Friend

As a consumer it’s hard to imagine a better online shopping experience than you get with Amazon. The company does an outstanding job selling and delivering products, while also promoting items that are shipped to you by other retailers. I’ve always found transactions on Amazon to be fast and trouble-free, and I’ve been satisfied with their […]