Running Your Business

Steve’s Marketing Rule
By September 22, 2013 0 Comments Read More →

Steve’s Marketing Rule

As our business grew, we made a real effort to measure each marketing program to find out how much of a return it provided. We carefully monitored our online campaigns, and used incentives like coupons to test the effectiveness of print ads. Because we measured the return on every dollar spent on marketing, we learned […]

Steve’s First Rule of Money
By September 19, 2013 0 Comments Read More →

Steve’s First Rule of Money

Steve’s Marketing Rule, discussed in the previous story, is really just a corollary to a general rule that I’ve always found to be true. While this general rule doesn’t have much to do with selling online, I think it’s worth sharing. Steve’s First Rule of Money: Never trust anyone who tries to sell you anything with a […]

Amazon Is No Friend
By September 13, 2013 0 Comments Read More →

Amazon Is No Friend

As a consumer it’s hard to imagine a better online shopping experience than you get with Amazon. The company does an outstanding job selling and delivering products, while also promoting items that are shipped to you by other retailers. I’ve always found transactions on Amazon to be fast and trouble-free, and I’ve been satisfied with their […]

Focus on Customer Service
By September 4, 2013 0 Comments Read More →

Focus on Customer Service

For your business to succeed, you’ll need to build your online reputation like it’s your most valued asset. Achieving positive word of mouth requires you to respect customers’ money and time, and allows for very few mistakes. Dealing with a constant flow of questions, feedback and criticism isn’t for everyone. Among other things, giving good […]

Email Is Dangerous
By August 17, 2013 0 Comments Read More →

Email Is Dangerous

Even though our online store publishes a toll-free number on every page of our website, we still find that most people prefer to communicate by email before and after a sale. Email definitely has advantages, but we’ve found that it can present so many potential problems that you need to use special care with your messages […]