Your Money

Steve’s Marketing Rule
By September 22, 2013 0 Comments Read More →

Steve’s Marketing Rule

As our business grew, we made a real effort to measure each marketing program to find out how much of a return it provided. We carefully monitored our online campaigns, and used incentives like coupons to test the effectiveness of print ads. Because we measured the return on every dollar spent on marketing, we learned […]

Steve’s First Rule of Money
By September 19, 2013 0 Comments Read More →

Steve’s First Rule of Money

Steve’s Marketing Rule, discussed in the previous story, is really just a corollary to a general rule that I’ve always found to be true. While this general rule doesn’t have much to do with selling online, I think it’s worth sharing. Steve’s First Rule of Money: Never trust anyone who tries to sell you anything with a […]

Keep Starting Costs Low
By July 30, 2013 0 Comments Read More →

Keep Starting Costs Low

A key to survival while you test your product idea and grow your business is to minimize your starting costs. This gives you the chance to try different business ideas, if necessary, without too big a drain on your family finances. As long as you possibly can, work entirely from your home using your family […]

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